We checked 132 listings pages for four fields. Most were missing.

Part of scoring 192 agent websites this month involved opening one listings page per firm and looking for four things: council tax band, tenure, an EPC figure, and a price qualifier. We could reach a listings page on 132 of them.

Here is how often each was nowhere on the page.

| Field | Missing | |---|---| | Council tax | 126 of 132 | | EPC | 116 of 132 | | Tenure | 111 of 132 | | Price qualifier | 88 of 132 |

Council tax is missing from 95% of the listings pages we could read.

Read that as an observation, not a verdict

This needs saying before anything else, because the numbers above are narrower than they look.

We searched for the words on a public listings page. A firm that puts council tax on the individual property page rather than the index we happened to reach counts as missing here and is not missing in practice. A firm using a portal feed that renders the field after the page loads may also count as missing when it is not.

So the table is a floor, not a finding about any particular firm. It tells you the fields are absent from the page a visitor sees first, far more often than anyone in the trade would guess.

Why the fields are worth the bother anyway

Since the Digital Markets, Competition and Consumers Act came into force in April 2025, material information failures stopped being a matter of tidiness. The CMA can fine up to £300,000 or 10% of global turnover, and serious cases carry criminal liability.

Then in May 2025 the National Trading Standards Estate and Letting Agency Team withdrew its Material Information guidance. The Parts A, B and C definitions did not change. Nothing official replaced the guidance that explained them.

That is a strange position to leave an industry in: a duty with teeth and no current official checklist behind it. It is also, we think, most of the reason the numbers above look the way they do. Nobody decided to leave council tax off. The thing that used to tell them to put it on went away.

We are not offering you a compliance opinion. We are not qualified to and it would not be worth much if we did. What we can tell you is which fields are absent from your pages, which is a question about your website rather than about the law.

The version of this that stays fixed

You can add the fields by hand. Most firms do, and most firms then discover the real problem: the next listing goes up without them, because the person adding it is in a hurry and the template does not ask.

The version that holds is a listing template that will not publish without them. Every site we build has that: the fields are part of the form, and a listing with them blank does not go live — the system says which ones are missing and waits. It is not clever. It removes the failure mode, which is better than clever.

Your own listings

If you want to know which of the four are missing from your pages, that is part of the free scorecard, along with your rank out of 192 and the rest of what we found. Ask for it and we will send it, usually the same working day.

Correct as of August 2026: DMCC Act in force since 6 April 2025. NTSELAT Material Information guidance withdrawn 9 May 2025, Parts A/B/C definitions unchanged, no CMA replacement published. Renters' Rights Act 2025 phasing since 1 May 2026.